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The month closes at midnight. Every order from now until then is the difference. Watch the number, work the levers, close the gap.
Ordered by reliability and margin impact. Lever 02 is the most dependable mover — it doesn't dilute net.
Single send to the active physician/RUO list. Hero RTA & TRZ; secondary BPC-157 | TB-500, GLOW, Tesamorelin. Lead with free shipping + a spend-threshold bonus, not a deeper %. Time-boxed "ends midnight." Resend non-openers ~5pm.
Direct calls + email to the 13 top reorder accounts. Ask: "Lock your July restock today, ahead of the holiday backlog." Five to ten orders at $5–20K closes most of the gap with zero list-wide discounting. List is in the internal sheet.
Live in Shopify now through July 1 (EDT) — all products, all customers. Drop into the flash send and rep texts. Research-use / physician-use framing only.
Personal outreach to recent high-value buyers who haven't ordered in 2–3 weeks. Not a blast — a direct note from their rep. Frame around restocking ahead of the holiday weekend.
Maria/Matt lock the flash creative and the spend-threshold offer. Tyler signs the margin floor for any discount.
Single send to the active list. RTA/TRZ hero. RUO/physician-use framing checked before send.
Sales team starts the 13-account list, top spenders first. Live order tracking in the shared sheet.
Read total-sales pace vs. the gap. Reallocate reps to whichever lever is converting.
Resend the flash with a fresh subject line to non-openers. Reps follow up warm conversations from the morning.
"Closes at midnight" SMS to engaged non-buyers. Reps close verbal commitments into placed orders.
Confirm total crossed $4.0M. Snapshot final numbers for the July kickoff.
July 4 falls on a Saturday. The holiday weekend (Jul 3–6) books into July, not June. We prep it today and fire it over the weekend with a dedicated weekend code (JULY4 expires July 1).
Email 1 (Thu Jul 2) teaser · Email 2 (Fri Jul 3) offer live · Email 3 (Sat Jul 4) peak + SMS. Themed around RTA/TRZ and the GLOW / KLOW stacks. Staged in ActiveCampaign now.
Lock weekend pick/pack + ShipStation coverage so a spike doesn't bottleneck — and so we never promise ship windows we can't hit. Verify inventory depth on RTA/TRZ before we drive demand.
Don't blur the buckets. Nothing the July 4 weekend produces counts toward tonight's $4M. June is won or lost today.
Copy compliance is the #1 suspension trigger. These hold on all email, SMS, and rep messaging today and over the weekend.